Moscow Department of Information Technologies is one of the world leaders in the field of creation and integration of "smart city" technologies. The technological solutions of the Department ("EMIAS", "Active Citizen") are highly appreciated all over the world.
The Agency provides international communication support for the Department's projects, of which the launch of the 5G pilot zone, the creation of an international program of the Moscow E-school, the introduction of a single Muscovite library card are highlighted. The agency initiates about 30 publications in the international media about the Department's innovations on a monthly basis, organizes interviews with DIT speakers in foreign media, and accompanies the client at thematic international events. The agency realizes the task of promoting technological solutions of the capital and shaping the image of Moscow as a leading innovation center in the international arena. An indicator of the success of FieldsE4's work are positive publications in Forbes, Bloomberg, and others about innovative Moscow.
Rosatom South Asia
Our team has been working with Rosatom Group since 2014. The first activities aimed at improving the public acceptability of nuclear power development in South Asia were carried out with our direct support. Employees of our agency built work in India, Bangladesh, China and Vietnam from scratch, developed communication strategies for each region and implemented them.
The objectives are to promote knowledge about nuclear energy, promote Russian technologies in the regions, inform about the progress of NPP construction, and form a pool of loyal journalists and experts. The Agency also maintained Rosatom South Asia`s and Rosatom Southeast Asia`s corporate pages on Facebook.
Zyfra is a Finnish-Russian company that develops digital solutions for industry based on AI and the Internet of things.
Before starting to work with our agency, Zyfra had a low level of international coverage. Zyfra products which are systems for industrial optimizing are difficult to understand for consumers. The agency faced the task of introducing Zyfra brand into the international media landscape. A communication strategy was developed for foreign markets as well as a press kit was created for the company. Our agency provided information support in top business and those media in China, Malaysia, India, Bangladesh, in the countries of the Persian Gulf, France, Germany, Peru, Chile. Zyfra's experts were published in the Forbes, Global Times, New Straits Times, Economic Times, Diario Financero and others A PR campaign in India has helped Zyfra to conclude more than 15 contracts, including with the largest railway operator, Indian Railways.
Today, our agency continues to provide international PR support to the company that regularly develops new foreign markets.
Open Innovations Forum
Open Innovations Forum is the largest innovation congress in Russia. In 2015, it became a truly memorable event, thanks to an extensive announcement campaign conducted by Fields 4e PR. Seventy leading national media including VGTRK Holding, Kommersant, RBC, Afisha, Izvestia, AIF and Komsomolskaya Pravda acted as information partners of the Forum. The highlight of the announcement campaign was an online conference involving Russian Prime Minister Dmitry Medvedev and leading experts in the field of information technology, conducted with the help of Google Hangouts. In 2016, the Open Innovations project was awarded the Silver Archer prize (Russia's top PR prize) in the Best Project for Promoting the Future category.
The Arctic: Territory of Dialog forum
The Arctic: Territory of Dialog forum is the largest platform for exchanging views on the development of the Arctic region and is held under the patronage of Russian President Vladimir Putin. The forum is the largest platform for exchanging views on the development of the Arctic region and is held under the patronage of the President of the Russian Federation, Vladimir Putin. Faced with the challenge of attracting foreign media partners to the Forum against a backdrop of ongoing European sanctions and disagreements over the Arctic, Fields 4e PR succeeded in securing partnership agreements with leading international news agencies and TV channels. Our agency also provided support for all the Forum's pre-announced events: round tables and meetings of the Russian State Commission for the Arctic, chaired by D. Rogozin. In addition, Fields 4e PR was responsible for the Forum's announcement campaign, organizing the writing of expert columns and preparation of press materials. During the Forum, our agency acted as a press office, producing press materials, arranging press scrums and individual interviews, etc. As a result, more than 250 Russian and foreign media outlets were present at the conference and it was covered by over 400 publications in the foreign press.
The XXV International Financial Congress 2016
The International Financial Congress is an annual event dedicated to key issues in the financial sector. In 2016, Fields 4e PR was the first agency to conduct an announcement campaign for the Congress, resulting in more than 320 publications in the media, not including publications during the Congress itself. One of the goals of the announcement campaign was to increase the number of congress participants: IFC-2016 was attended by 1,000 people - twice as many as in the previous year.
Fields4e provides services for the protection of the reputation management company of Pulkovo airport «Northern Capital Gateway LLC». The Agency analyzed the information agenda and reputational risks, developed a strategy of anti-crisis actions in each specific situation, created press materials and initiated positive publications in the media about the activities of the «Northern Capital Gateway LLC» during the crisis. Communication work was carried out with journalists, who were negative-minded, and public organizations.
Thanks to Fields4e, the customer is represented in the media as a socially responsible company, which is always responsible for its actions and takes active measures in case of a mistake, also on an ongoing basis it makes a significant contribution to the formation of a stable and favorable social environment in the region.
VIST Group is a recognized world leader in the field of digital technologies for mining enterprises, a competitor of Komatsu, Caterpillar, JCB and others.
The agency took over PR-support of the company in foreign markets. Currently, the company is expanding in India, South Africa, Chile and Morocco. Our Agency helped to secure media coverage in these countries including expert columns and interviews with representatives of the VIST Group in major international media. In the framework of cooperation, constant media coverage of autonomous systems for unmanned KAMAZ and BELAZ trucks is provided. One of the most significant events was the opening of a new office of VIST Group in Peru in February 2019. The company's entry into the markets of Latin America was accompanied by informational and communicative support for the weekly road show of top management in Peru and Chile. More than 20 articles in top business and industry media in the region have been published.
INNOPROM – REPUBLIC OF KOREA
In 2018, our Agency organized participation in the international exhibition INNOPROM-2018 for the Republic of Korea, which was the event's country partner.
Media materials were provided and more than 200 publications were carried by business and specialized media as a result of the PR campaign.
Korean National Tourism Organization
The Korean National Tourism Organization (KNTO) has had an office in Moscow since 2001. Fields 4e PR developed a KNTO communications strategy for 2017 and has been promoting medical tourism to Korea. In cooperation with KNTO, the Agency also provided information support for South Korea's preparations for the 2018 Winter Olympics. Four press tours were organized for major Russian media outlets - Channel One, Komsomolskaya Pravda, Lenta.ru, and Elle - and interviews were conducted with leading South Korean officials.
In cooperation with NOTK, the Agency also holds days of Korean culture in Moscow, St. Petersburg and Novosibirsk-in cities where there are direct flights to Korea. We have developed the concept of events and are engaged in their organization. The days of Korean culture in Russia are designed to show how diverse and attractive the traditional and modern culture of Korea is.
Business World of the Arctic
Business World of the Arctic is a crowdsourcing project initiated by the Business Council of the State Commission for Arctic Development in conjunction with the Public Opinion Foundation. It is aimed at attracting new business ideas and initiatives to boost business activities in the Arctic region.
Our brief was to bring the project to the attention of Russia's northern regions by communicating with the press services of the administrations of polar cities. By working closely with the media we were able to increase awareness of the project. In addition, negotiations were held and partnership agreements were reached with a number of public organizations and state institutions (Federal Agency for Fishery and the Russian Geographical Society).
Greenhouses of Russia
Fields4e provides communication support for the activities of the Russian Greenhouses Association. Regularly initiates coverage of key events in the greenhouse industry in the national and in specialized media, holds press conferences and press tours to greenhouses that are part of the Association. Among other things, our agency has secured stories on national TV channels about the latest innovations in greenhouse vegetable production and about the prospects and problems of the industry.
As a result of this work, the number of references to the Association's activities in the media has increased significantly, as well as its image as a socially responsible organization has been strengthened.
MINISTRY OF NORTHERN CAUCASUS AFFAIRS
Together with the Ministry of Tourism of the North Caucasus, Fields4e opens up the region for foreign travelers, combining incredible natural beauty, centuries-old traditions and modern tourist infrastructure. The agency's team organized two press tours to the brightest places in the North Caucasus.Bloggers and journalists from Russian and foreign media, including those from France, Italy, China and Saudi Arabia, participated in the press tours. They all visited hot springs in Karachaevo-Cherkessia, climbed the cable car surrounded by fascinating views in Kabardino-Balkaria, conquered Mount Mashuk, sung by poets, and visited cities with a complicated and amazing history - Vladikavkaz and Grozny. The most memorable moment of the tour for popular journalists and bloggers was a 10-day ascent to the top of the famous Elbrus.Thanks to the trip, the participants were able to get acquainted with key sights in the North Caucasus, immerse themselves in the life and culture of the Caucasian people, and appreciate the high tourist potential of this destination. And most importantly, they told their readers about the beauty of the region.
The result of the work was 50 publications on social media with a reach of more than 5 million users.
Our team helped to organize and provide information support for the Best Places for Tourism in Russia competition with the support of the TASS news agency. The Agency was also responsible for an advertising campaign in the social media, as well as planning and running the awards ceremony. Thanks to our work, the Best Places for Tourism in Russia photo competition was widely covered in the media, increasing its audience by an order of magnitude.
RUSNANO invests in high-tech projects in Russia. Our agency acted as a media partner for charitable projects for the 2018 FIFA World Cup, with the participation of Anatoly Chubais and Deputy Prime Minister Arkady Dvorkovich.
BLACK SEA REGATTA LARGE SAILS 2014, 2016
The Agency's key goal was to build the reputation of this leading brand in the Russian communication space. Thanks to our agency's well organized work, the company's employees have become popular speakers and columnists in Forbes, Vedomosti, RBC, Kommersant, HBR, etc. At the initiative of our agency and with its direct participation, more than 3 large-scale market studies were conducted and published in the media, creating an independent news hook and an opportunity to underline the company's expertise.
Archpolis Center - New Leaders in Territorial Development
Our agency provided communications support for the applied educational program New Leaders of Territorial Development, developed by the Archpolis Center for Territorial Initiatives. This included organizing interviews with the program manager Alex Stolyarik, a column on the development of small towns in Russia and industrial zones in megacities, features in the regional and federal mass media on students studying on the education program, press events, press tours, and focus work with the national and local media.
Our specialists provided communication support for the events and projects of Skoltech within the framework of the Global Future of Education initiative, including providing PR support for the official opening of the Global Education Futures Forum (GEFF), working visits of foreign delegations to Skolkovo, while also promoting Skoltech's leaders in the media. In addition, comprehensive support was provided for activities ranging from developing the format to organizing press approaches and interviews with key speakers.
Fields 4e PR agency's key objective was to build a reputation as the leading brand in the Russian communication space. Thanks to the well-organized work of the agency, the company's employees have become popular speakers and columnists in Forbes, Vedomosti, RBC, Kommersant, HBR, etc.
At the initiative of the agency and with his direct participation, more than 3 large-scale market studies were conducted and published in the media, which became an independent information opportunity and allowed to underline the company's expertise.
Alltech Development real-estate agency
Fields 4e PR provided communications support for Alltech Development's projects in New Moscow and Moscow Region, featuring business class cottage villages and business + premises.
We developed long-term and medium-term communication strategies for the company's projects, implemented them, conducted an analysis of media coverage, monitored the PR and advertising activities of competitors, and evaluated the client's competitive position. In addition, optimal channels of communication were identified and their efficiency was evaluated. We also worked with the media and developed presentation materials for the company, together with a promotion strategy and schedule.
Tatiana Navka's show
It is impossible to gather the best blogger-mums and journalists of the leading socio-political and glossy publications and to bring them to the premiere of Tatiana Navka's ice show "Ruslan and Lyudmila" in Turkey in just one week? Well we decided that if the ice did not melt in the 40-degree heat under the skates of the Olympic champions, there are no obstacles for us! We are happy to take on the most unexpected projects!
The show's announcing campaign was 100% realized: the arena was full, as well as the news feed.
Demand and supply in the elite segment of suburban real estate in Moscow has undergone significant changes over the past 10 years. While customer preferences are transformed and growing, with the state providing support and subsidizes for the development of competitors, our team is seeking and finding new tools and approaches to help HONKA target a narrow and fastidious audience. As part of its remit, our agency conducted an analytical study of the wooden house building market and developed tactics for interacting with partners in a communication strategy that is now being implemented. HONKA's target audience will be invited to festive events to mark the company's 60th anniversary, study tours to the Moomin-Troll country of Finland and a meditative holiday in the newest and best eco-hotels - Emerald Forest and VAZUZA Country club.
Vegetable Valley agroindustrial holding
The Vegetable Valley brand was created in 2016 through the joint efforts of two large Russian agricultural companies: FITO and Greenhouse Technologies. Vegetable Valley's major achievement is the design and construction of the world's first 5th-generation greenhouse.
In the course of 2 month, we developed short-term and long-term programs to promote Vegetable Valley as a brand. In May 2017, RBC published an article about the company, highlighting the fact that it grows vegetables using the most up-to-date and environmentally friendly methods in the world. The brand was also promoted by Instagram users and celebrities.
The Grante brand came to the Russian market from sunny Azerbaijan. During the work with the company we managed to build up a fruitful collaboration with leading Russian glossy publications. We organized a press tour to the factory, where the most delicious and natural pomegranate juice is produced. We also held a series of competitions on national radio stations and took part in major sport events. The team got not only a great pleasure from the cooperation with Grante, but also a vitamin charge for years to come.
David Datuna is a famous American artist who creates pictures out of lenses.
Our agency accompanies the artist's projects in Russia and former CIS countries. Thanks to our information support, one of works, s portrait of Vladimir Putin was sold for more than 400 thousand Euros.
The Victors' Ball
The Victors' Ball is an annual event held by United Metallurgical Company to mark an important historical date - the beginning of the WW2 counteroffensive by Soviet troops near Moscow. On this day, for the past 11 years, veterans from all over the former USSR have come together in the Museum of the Great Patriotic War on Poklonnaya Hill to perform military songs in an informal setting with Merited Artists of the Russian Federation and to attend a concert.
For the past 3 years, the Victors' Ball has been held with support from Fields 4e PR , significantly impacting coverage of the project and awareness of it amongst the public.
Charity Foundation "Artist"
Since 2015, our team has provided communication support to the charitable Foundation of stage and film veterans "Artist". The tasks included consulting in the field of PR and promotion of the Fund, PR-support of events and partner projects.
Among the implemented projects: support charity concert "Declaration of love" with participation of founders of the Fund Igor Vernik, Maria and Yevgeny Mironov; and the project "Life in motion Kilimanjaro", a joint project of several charities aimed at supporting people with disabilities, a joint project with a fitness centre World Class, devoted to Day of Elderly people, and others.
New Life charity foundation
Since 2017, Fields agency has provided PR support to New Life's initiatives and activities. Our main tasks include advising on the best ways to promote the Fund's activities, information support, communication with the media and other organizations, and initiating publications.
Charity race of Santa Claus
The first race of Santa Claus in Moscow, organized by the hospice Fund "Vera", running project fun runs and children's sports club #tagsport was held on December 21, 2014.
As part of the project, our PR specialists organized the announcement of the race, engaged in inviting the media to the race (including as participants).
The event received extensive media coverage, including television: TVC, M24, NTV, Zvezda, RT, Euronews.
Lomonosov Moscow state University (MSU)
Faculty of world politics
For the faculty of the world politics of MSU, the Agency's team is engaged in the organization of information support for the admission campaign.
Fields PR provides an opportunity to practice for students of the faculty of world politics, allows them to take a direct part in the active work of the PR - Agency.
There is cooperation in the field of knowledge sharing.
Members of the team regularly organize guest lectures at MSU.